Lemon Seed Advertising opens annual convention to house service business – Plumbing Perspective

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Lemon Seed Advertising opens annual convention to house service business – Plumbing Perspective


Main branding company for the trades permits registration to traditionally client-exclusive occasion

Lemon Seed Advertising, a number one branding and advertising and marketing company for the house service business, is internet hosting its fifth annual Lemon Seed Convention Jan. 26-29 in Lufkin, Texas. Whereas the convention has usually been unique to Lemon Seed purchasers, this 12 months’s occasion, titled “Get a Clue: Keys to Unlocking the Advertising Thriller,” is open to all house service companies.

“Our first 4 conferences have been non-public occasions for present purchasers, however this 12 months we’re opening our occasion to all house service homeowners and entrepreneurs searching for an expertise that mixes training, inspiration and enjoyable,” stated Crystal Williams, founder and lead strategist at Lemon Seed Advertising. “My household has owned an HVAC firm since 1974, and I perceive how a lot of a raise advertising and marketing could be for homeowners to sort out on their very own, which is why we’re targeted on serving to firms just like the one my household owns.”

Lemon Seed has continued to evolve and broaden its branding companies due to Williams’ shut work with Emily Fleniken, an skilled branding skilled and companion at Lemon Seed.  As an extension of this, the advertising and marketing and branding convention will present enterprise homeowners and their groups steering to implement finest practices and tendencies right into a promotional plan for their very own firm. Classes and workshops will deal with finance, operations, branding, group, management, advertising and marketing and promoting. Along with shows from Williams and Fleniken, different convention periods and workshops embody:

  • Kelly Schols, success mentor and writer – “Mentor Your Successor”
  • Trey McWilliams, McWilliams Heating, Cooling and Plumbing – “Monetary KPIs it’s essential to observe in 2025
  • Energy Promoting Execs founder and business chief Brigham Dickinson – “How Technicians Get Householders to Purchase Extra With out Promoting”
  • Business Sizzling Subjects Spherical Desk
  • CSR Academy, an unique, 90-min workshop designed to assist enterprise homeowners unlock the total potential of their Name Middle and CSRs
  • On-site tour of the McWilliams services, together with their name heart, coaching lab, warehouse and assembly areas

Fleniken says the week guarantees to be an thrilling combine of fine info and good instances. By mixing informational periods with networking alternatives, she hopes attendees go away with actionable concepts and the passion to implement them.

“The last word resolution is to make the trail to success appear much less of a secret by growing actionable methods,” Fleniken stated. “And that’s what this convention is all about: providing a possibility to not solely study firsthand from specialists within the discipline, but in addition to have loads of enjoyable networking time with friends to check notes and study from one another.”

For extra info or to enroll in the convention, please go to: www.lemonseedmarketing.com/lsm-conference-2025-register.

For extra details about Lemon Seed Advertising, please go to: www.lemonseedmarketing.com.