NIBE has introduced that former Arsenal and Swedish worldwide soccer star Freddie Ljungberg is to develop into its new UK model ambassador. This partnership, it says, marks an thrilling step ahead in NIBE’s mission to encourage customers to “Take The Step” in direction of energy-efficient, extra sustainable properties with its warmth pumps. 

Freddie Ljungberg’s journey – from rising up in Vittsjo within the Skane area of Sweden, just a few miles from Markaryd, the city the place NIBE was based, to attaining international recognition as a soccer icon – makes this collaboration particularly significant. Past his sporting success, Freddie has a robust private connection to NIBE’s historical past: his grandfather was an engineer with shut ties to NIBE from its inception.  

Freddie mentioned “I’m extremely proud to hitch NIBE as their UK model ambassador. This partnership feels extremely significant to me, not simply due to our shared Swedish roots, but additionally due to the private connection I’ve to NIBE’s story. Rising up close to Markaryd, and with my grandfather being an engineer, I’ve all the time had a robust appreciation for innovation and expertise. Working with NIBE seems like coming full circle, and I’m proud to assist a model that’s main the way in which in sustainable options whereas staying true to its heritage and values.” 

Paul Smith, Managing Director, NIBE UK, commented: “We’re delighted to welcome Freddie to the NIBE household. His dedication, teamwork, and drive for excellence resonate deeply with our mission to create sustainable, energy-efficient local weather options. This partnership builds on the unimaginable progress and success we achieved in 2024 and takes us to the following stage of teaching UK customers about the advantages of warmth pumps. Collectively, with Freddie’s distinctive voice and our modern expertise, we’re empowering extra households to take the step in direction of a sustainable future.”