The Unbiased Builders Service provider Group (IBMG) has launched a merchant-wide Plumbers TradeSaver marketing campaign. Launched in February and working till the tip of April, the primary iteration of the marketing campaign presents reductions from 5% to fifteen% on a variety of plumbing merchandise. 

The Plumbers TradeSaver marketing campaign spans a number of of IBMG’s plumbing service provider manufacturers. Accessible at heating and plumbing branches of Complete Plumbing Provides; Kent Blaxill; Grant & Stone;  RGB; D W Burns; and Dougfields, merchandise embody combi boilers, air supply warmth pumps, sanitaryware, radiators and numerous plumbing equipment. 

Ian Kenny, IBMG’s advertising and marketing and ESG director, stated: “Whereas every plumbers service provider stays proudly impartial, the good thing about being a part of the broader Group – with a mixed energy of six plumbing service provider manufacturers throughout a 47-strong department community – has facilitated the execution of the TradeSaver Plumbers marketing campaign. 

“Our personal buyer analysis helped determine a number of the product classes to incorporate, and since launch we now have witnessed distinctive demand for the featured merchandise. We’re delighted to be supporting our loyal buyer base with distinctive worth in addition to spectacular ensures on quite a lot of merchandise throughout these difficult months.” 

The brand new Plumbers TradeSaver marketing campaign comes on the again of IBMG’s first foray into non-public label merchandise with the launch of its ProRange label earlier this yr.