Offered by 84 Lumber in Help of Nationwide Rent a Veteran Day – July 25, 2025

In honor of Nationwide Rent a Veteran Day on July 25, 2025, 84 Lumber is launching the 84 Lunges Problem, a nationwide social media marketing campaign designed to boost consciousness in regards to the important want to rent U.S. navy Veterans.

Impressed by the message, “Rent a Veteran. Change a Life,” the 84 Lunges Problem invitations people, companies, and organizations throughout the nation to finish 84 lunges in help of veterans. Members are inspired to submit their efforts on social media utilizing the hashtags #84LungesChallenge and #HireAVeteran, whereas tagging pals, colleagues, or corporations to take the problem and unfold the phrase.

“This marketing campaign isn’t about health, it’s a name to motion,” mentioned Amy Smiley, vice chairman of promoting at 84 Lumber. “Veterans deliver management, resilience, and a mission-first mindset, qualities each crew wants. Hiring them doesn’t simply honor their service; it strengthens our workforce and our future.”

There’s no “proper” strategy to take part. Members can do 84 lunges directly, break them into units, modify for accessibility, or get inventive with type. What issues most is the aim behind the motion.

Find out how to Take Half within the Problem:

• Full 84 lunges (your approach!)
• File and submit your problem on social media
• Use the hashtags #84LungesChallenge and #HireAVeteran
• Tag a minimum of three others to maintain the momentum going!

Among the many first to take the problem is actor, builder, and veteran advocate Darren Keefe, who launched the marketing campaign with a heartfelt video, that includes his father, a proud U.S. Navy veteran.

“I’m taking a break from swinging hammers and dancing sneakers to hit some lunges that matter,” mentioned Keefe. “I’ve teamed up with 84 Lumber as a result of July 25 is Nationwide Rent a Veteran Day, and we need to elevate our voices—and our knees—for many who served. Your legs will really feel it, and your coronary heart will too.”

In his video, Keefe inspired others to, “Do 84 lunges (in any approach you may), movie it, submit it, and share why hiring veterans issues to YOU. It’s time to boost consciousness, get loud, and open doorways for the heroes who’re prepared for his or her subsequent mission in civilian life.”

The 84 Lunges Problem underscores each the immense worth veterans deliver to the workforce and the actual challenges they face when transitioning from navy to civilian employment. By this marketing campaign, 84 Lumber hopes to ignite nationwide consciousness and encourage significant hiring choices throughout industries.

“We’re proud to be a military-friendly employer,” added Smiley. “This problem is a small however highly effective strategy to highlight the various advantages of hiring veterans. It’s not simply the proper factor to do—it’s the sensible factor to do.”

For extra data on 84 Lumber’s initiatives and profession alternatives, go to www.84lumber.com.