Irish toilet producer, SONAS Loos, has debuted two new collections – The Dwelling Assortment and The Reed Assortment – for the primary time within the UK, at KBB Birmingham just lately. 

The corporate is trying to broaden within the UK and showcased new ranges which are designed to help retailers with coordinated, display-ready toilet options which, it says,  mix sturdy design with sensible issues for set up, compliance and long-term provide. 

One of many collections featured was the Dwelling Assortment, which launched in late 2025, and introduces a flexible, trendy furnishings vary characterised by a capsule formed traces and a refined color palette, made up of 5 shades.  

Additionally featured on the stand was the brand new Reed Assortment of wall hung furnishings, which launched in mid-2025. The firm says this vary is designed to deliver heat and texture to the toilet via detailed fluted furnishings fronts.  

Talking concerning the collections’ debut at KBB Birmingham, Richard Sloan, CEO of SONAS Loos commented: “KBB Birmingham offers an awesome platform to showcase our newest product developments to the UK market.  

“Following the sturdy response to our debut on the present in 2024, we have been delighted to return and showcase the brand new Dwelling and Reed Collections for the primary time within the UK. These collections exhibit our ongoing ‘Assured by Design’ philosophy, the place we purpose to create collections that mix sturdy design with compliance, practicality and long-term reliability.” 

Picture: SONAS Loos