The newly upgraded web site prioritizes buyer wants and enterprise longevity

American Water Heaters, a number one producer of complete business and residential water heaters, pronounces the launch of its new and improved web site, americanwaterheater.com. The up to date web site is designed to help American Water Heater’s enterprise goals and higher serve its prospects’ wants. 

The brand new web site delivers a glossy, mobile-friendly expertise designed for householders, commerce companions and workers. With streamlined navigation and upgraded search instruments, customers can shortly discover the data they want. Prospects can now simply choose the proper water heater utilizing the Water Heater Selector and discover close by installers by means of the The place to Purchase operate.

“Having the ability to leverage analysis, analytics, and buyer surveys from earlier launches helped us prioritize options that wanted to be on the brand new website expertise,” mentioned Nicole Betzig, Digital Advertising and marketing Supervisor at American Water Heaters. “The brand new expertise makes use of confirmed platform structure throughout earlier websites to construct a tailor-made expertise for at the moment’s customers.” 

The brand new americanwaterheater.com encompasses a vary of further enhancements designed to profit customers: 

• Cellular-Pleasant Design: Prospects can now use the brand new web site with ease from any machine, no matter dimension. 
• Reorganized Navigation and Upgraded Search Performance: These upgraded options present a extra intuitive consumer expertise and help in sooner entry to data.
• Sturdy Media Library: American has made it simpler than ever to seek out spec sheets, manuals, movies, photos, and extra with a complete search operate within the new Product Paperwork, Movies & Photos part.
• Water Heater Selector and The place To Purchase: The instruments simplify the shopping for course of by offering prospects with a simple product choice device that then connects the consumer to a plumbing contractor for buy and set up.
• Rebates Heart: The improved Rebates Heart makes it simpler for purchasers to seek out rebates and incentives for putting in American high-efficiency merchandise.
• Enhanced Instructional Content material: The improved Information Heart offers prospects with instructional content material. 
• Accessibility: The web site is now geared up with an ADA-compliant device, guaranteeing a extra inclusive expertise for all customers.
• Standardized Internet Platform and PIM Integration: This improve helps American’s long-term digital technique throughout model web sites. 

Go to americanwaterheating.com to expertise the brand new, enhanced American Water Heaters web site at the moment.