The workwear model’s new launches reimagine traditional ranch and workwear silhouettes with light-weight, trendy security options for lengthy days in agriculture and the trades
International workwear model STRAUSS at this time introduced the enlargement of its U.S. product lineup with the launch of the Doonan Excessive Security Toe Work Boot and the introduction of its new e.s.t:aktik efficiency workwear assortment. These new gadgets convey Western-inspired design and light-weight, performance-driven gear to staff throughout agriculture, ranching, and the expert trades.
Collectively, the launches mirror STRAUSS’ continued concentrate on modernizing traditional workwear for actual working environments by combining heritage silhouettes with light-weight supplies and jobsite-tested sturdiness. Every bit is designed to perform as a real software on the job, supporting lengthy days, fixed motion, and demanding situations. “In agriculture and ranching, in addition to on each jobsite, sensible workwear isn’t simply useful—it’s important,” mentioned Henning Strauss, CEO at STRAUSS. “We concentrate on making gear that works as laborious as those that hold our land and industries shifting.”
A Security-Engineered Tackle a Western Work Important
The Doonan Excessive Security Toe Work Boot brings STRAUSS’ trendy security and design strategy to one of the vital trusted silhouettes in agriculture and ranching. Constructed for lengthy days in your ft, the Doonan pairs rugged Western styling with cutting-edge security. That includes a waxed nubuck higher with waterproof membrane, a composite toe cap, and a bunch of different prime security options, the boot delivers reliable safety with out sacrificing wearability. Designed for farm, ranch, and jobsite environments, the Doonan is constructed for staff who depend on Western footwear as a day by day software.
On the core of the Doonan’s match and stability lies the BOA® Match System, which supplies safe, adjustable help all through lengthy shifts and demanding situations. STRAUSS’ use of the BOA® Match System displays the model’s broader dedication to purposeful innovation in work footwear. In January 2026, STRAUSS CEO Henning Strauss was acknowledged with the BOA® Pioneer Award for modern purposes of the BOA® Match System in shoe design, reinforcing STRAUSS’ management in safety-focused and performance-driven footwear and future-oriented design pondering.
Introducing e.s.t:aktik: A New Light-weight Workwear Line Impressed by Ranch Life Designed from the bottom up, STRAUSS’ new e.s.t:aktik line reimagines ranch-inspired workwear with an ultra-light, technical edge. The gathering introduces stretch ripstop materials that breathe, flex, and resist abrasion, supporting staff who transfer continuously between duties, instruments, and terrain.
From cargo pants and bib overalls to work shirts and efficiency tees, e.s.t:aktik is constructed for mobility, sturdiness, and luxury all through lengthy, bodily demanding days. Bolstered seams and considerate building guarantee the road performs throughout agriculture, ranching, and the trades with out compromising on match or perform.
The Doonan Excessive Security Toe Work Boot and choose e.s.t:aktik kinds can be found now, with further items arriving all through the spring. View this assortment and different new arrivals at STRAUSS.com.
INTRODUCING:
Doonan Excessive Security Toe Work Boot – Western custom meets cutting-edge security: The Doonan boot options the BOA® Match System, a waxed nubuck higher with waterproof membrane, a composite toe cap, and a bunch of different prime security options—conserving you sure-footed on the job.
Stretch Ripstop Cargo Work Bib Total e.s.t:aktik – Lighter, extra sturdy, and extra comfy than your old-school work bib, this ultra-lightweight, stretch ripstop work bib is constructed to carry out within the warmth. Bolstered seams and pockets present an additional dose of sturdiness.
Stretch Ripstop Cargo Work Shorts e.s.t:aktik – Dominate the job with a tactical edge in these ultra-lightweight work shorts. Impressed by traditional ranch gear and rebuilt for at this time’s tempo, they function breathable, abrasion-resistant stretch ripstop, strengthened stitching, and purposeful cargo pockets for sturdy, all-day efficiency.
Stretch Ripstop Cargo Work Pants e.s.t:aktik – Rooted in traditional workwear however re-engineered for contemporary efficiency, the e.s.t:aktik cargo work pants are constructed with an ultra-light ripstop material that stretches, breathes, and holds sturdy towards put on. These work pants are good for lengthy days within the warmth.
Enhanced Visibility Practical T-Shirt e.s.t:aktik – Keep cool, seen, and comfy all day lengthy with this enhanced vis tee. Supremely light-weight, breathable, and quick-drying material ensures it may deal with lengthy shifts within the solar, grime, and warmth.
Stretch Ripstop Quick & Lengthy Sleeve Shirt e.s.t:aktik – Constructed with a tactical edge, these work shirts mix conventional Western-inspired styling with ultra-light, stretch ripstop material. Strategic air flow panels assist regulate airflow, conserving you cool on the most popular days. Coming this spring!